And who put it best? Kurt Weidemann, a renowned German graphic designer and typographer:
The artist does what he wants.Kurt Weidemann
The designer wants what he does.
(Der Künstler macht, was er will.
Der Designer will, was er macht.)
I simply love how this quote states that design is all about intent. To me it is, too, which is why I save it here.
Weidemann’s client list features impressive names like Deutsche Bank, Deutsche Bahn, Shell, Porsche, Zeiss, Aerospace, and Daimler-Benz. And he happened to live and work in an altered switch tower here in my barrio in Stuttgart-West in his last 11 years before his death in 2011. This is also where this video has been shot: