Findings Thoughts

Design = intent

And who put it best? Kurt Weidemann, a renowned German graphic designer and typographer:

The artist does what he wants.
The designer wants what he does.

(Der Künstler macht, was er will.
Der Designer will, was er macht.)

Kurt Weidemann

I simply love how this quote states that design is all about intent. To me it is, too, which is why I save it here.

Weidemann’s client list features impressive names like Deutsche Bank, Deutsche Bahn, Shell, Porsche, Zeiss, Aerospace, and Daimler-Benz. And he happened to live and work in an altered switch tower here in my barrio in Stuttgart-West in his last 11 years before his death in 2011. This is also where this video has been shot:

By Tim Reiser

A Senior Design Lead at IBM in Germany blogging about random design and UX topics. Family guy, dog person, nuts about music, living too far away from the mountains and the sea.