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Design is no walk in the park, design is tough work

„Design is no walk in the park, design is tough work“

Hartmut Esslinger, Founder frog design, 2012

Dealing with the corporate world since the 1980s, he has got some very interesting and forward-thinking ideas – which most corporations in 2020 have either still not understood or not achieved yet.

„Designers and creatives on the executive board and supervisory board!“

Hartmut Esslinger, Founder frog design, 2012

More stories and wisdom in the full interview video shot on the Stuttgart TV Tower in July 2012 (in German though)…

By Tim Reiser

A design lead at IBM in Germany blogging about random design and UX topics. Family guy, dog person, nuts about music, living too far away from the mountains and the sea.

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