Way too many applications feature only final screens, often rotated or distorted to fit into a fancy mockup. That’s good stuff to make a first impression, maybe.
But, dear UX designers and visual designers, imagine how meaningful and impactful it would be to show the ‘before’ to this ‘after’, to explain what the design brief or problem statement was, how you tackled and solved it, what methods and tools you chose, how you got to the design decisions you made along the way,…
This is the gold that we are digging for at IBM Design.
