Categories
Thoughts

Is low-fidelity prototyping unnecessary?

It depends. 🤓

You can’t say lo-fi is generally useless. I recommend to not regard this so dogmatically, but instead recall the basic idea behind different fidelity levels: The design process is iterative, and in each iteration you explore and diverge before you converge and make a decision.

Categories
Observations

UX design terms untangled

If you are often confused by all the weird terms designers use… This is a nice and concise summary of some key terms in designer lingo, presented by the Nielsen Norman Group that coined some of them. 🤓

And don’t worry, the vocabulary is ever evolving, as is our field. Even desigerns themselves struggle with this every now and then. ☺️

Categories
Findings Thoughts

Design is no walk in the park, design is tough work

„Design is no walk in the park, design is tough work“

Hartmut Esslinger, Founder frog design, 2012

Dealing with the corporate world since the 1980s, he has got some very interesting and forward-thinking ideas – which most corporations in 2020 have either still not understood or not achieved yet.

„Designers and creatives on the executive board and supervisory board!“

Hartmut Esslinger, Founder frog design, 2012

More stories and wisdom in the full interview video shot on the Stuttgart TV Tower in July 2012 (in German though)…

Categories
Findings Thoughts

Design = intent

And who put it best? Kurt Weidemann, a renowned German graphic designer and typographer:

Categories
Thoughts

There is no “no UX”

UX is the experience a user has with a product or thing. UX is no fancy extra that you can “skip this time” to save some cycles. As soon as it is in their hands, a user has an experience with the product – whether you designed for it or not.

It’s up to you if you want to design that experience with intend. Or leave it to chance.

Categories
Thoughts

Everything else is not there

In a good user experience nothing is left to chance. Things are offered to the user in the right place and at the right moment.

In a good user experience everything that is there has a purpose. Everything else is not there.

Categories
Thoughts

What I am looking for when recruiting designers

Way too many applications feature only final screens, often rotated or distorted to fit into a fancy mockup. That’s good stuff to make a first impression, maybe.

Categories
Findings

Are you asking enough from your design leaders?

“[Logitech’s] design-driven transformation between 2013 and 2019 saw the company’s market value increase roughly sevenfold.”

“Companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers.”

“Research shows that bold, user-centric strategies correlate strongly with higher financial results.”

“The user and market insights gleaned through this redesign process helped fuel Lyft’s strategic shift from a provider of rides to a portal enabling people to move through cities in multimodal fashion.”

“[…] it is best to place the design leader in a function that has a mandate to contribute to strategy and also with an end-to-end view of the organization.”

“These [design leaders] have a vague mandate to improve customer experience but have nothing more than their own powers of persuasion to convince other business leaders to get involved. The best companies give their CDOs a mandate and the authority to deliver on it.”

… and I’m only half through the article! So many insights and strong statements in just one article. Gold!

https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/are-you-asking-enough-from-your-design-leaders

Categories
Thoughts

Design is a team sport

Recently I heard a fellow designer talking about design being a team sport. Just today I found the exact same theme in “The State of UX in 2020”. Yet, this is not a cool coincidence underlining a trend. Good design has always been and will always be a team sport. Law of nature.

I can tell from first-hand experience, I worked both ways: 10 years as a poorly connected freelancer, doing everything on my own with little to no feedback from other designers. And 4 years at IBM with radical collaboration, lots of possibilities for feedback and exchange, and our design team’s own Definition of Done saying “Critiques until the design team is happy”.

Categories
Observations

Ihre Schecks

Layout and typography highlight from back in the days when people always had a couple of cheques in their cars. ?